Airbnb was dubbed the fastest-growing brand of 2023, with a 22% increase in brand value over 2022 that was driven by marketing and travel demand, according to an annual Interbrand report. Apple, Microsoft, Amazon, Google and Samsung all held the top five spots, respectively, while the total value of all brands highlighted in the report increased by 5.7% to total $3.26 trillion versus 16% growth in 2022 and 15% in 2021.